Day-1 Metrics
On launch day,watch five numbers.
- Dashboards full of vanity charts hide the one thing going wrong.
- DICE picks the metrics that match your product kind, sets the healthy range, and flags the number that means stop and fix.
How the list is chosen
Few, not forty
A short list you can actually watch on launch day — activation, time to first value, drop-off point, and the one revenue signal that matters for your model.
Targets and tripwires
Each metric ships with a healthy range for your category and the number that should make you stop and fix something before spending on growth.
How to instrument it
Where the event fires, what to name it, and the minimum tracking you need in place before the first user arrives.
Category-aware
Benchmarks are set against the product kind and comps, not a generic SaaS blog average.
What's inside this section
Delivered as part of your DICE report, in the same structure every time.
- Activation — the moment a user gets value
- Time to first value
- Primary drop-off step
- Day-1 retention signal
- The one revenue or intent metric for your model
- Healthy range and tripwire per metric
- Instrumentation checklist before launch
Who this is for
Founders about to launch, relaunch, or run their first paid campaign — and investors who want to know what the team will be measured on in week one.
Pair it with the 3 week sprintQuestions about this report?
We'll show you a real metrics list and how the ranges are set.