Investor vs Consumer
The pitch and the productare graded separately.
- Most products are strong on one side and quietly weak on the other.
- DICE scores both audiences independently and shows exactly which gap to close first.
How the split works
Two scores, one product
The app is graded once for the investor lens — market size, defensibility, unit economics — and once for the consumer lens: first-run clarity, speed to value, everyday delight.
The divergence report
The gap is the insight. A product loved by users but weak to investors needs a different fix than one that pitches well and confuses users.
Evidence for each side
Every point of the split is tied to something observable in the live product — a screen, a pricing page, an onboarding step — not a general opinion.
Same axes, every time
The comparison uses the same rubric across every DICE report, so you can track the gap closing release over release.
What's inside this section
Delivered as part of your DICE report, in the same structure every time.
- Investor-ready score with rationale
- Consumer-ready score with rationale
- Side-by-side divergence table
- What investors will push back on
- What users abandon on, and where
- The three fixes that raise both scores
- Verdict — which side to fix first
Who this is for
Founders preparing to raise while still shipping to users, and investors who want to know whether a strong deck is backed by a product real people can actually use on day one.
For investorsQuestions about this report?
We'll walk you through a real one and show you how the two scores are built.